This program aims to produce business leaders who:
1. Acquired and developed professional competence in business discipline concepts and fundamentals required in business setting both locally and globally;
2. conducted themselves in a respectable manner that upholds the honor and integrity of a business leader by adhering to the code of professional ethics; and
3. have actively involved in community service towards the development and improvement of the society.

The Marketing Graduates of BSBA program should be able to:
1. Communicate effectively both in oral and written forms;
2. Demonstrate proficiency in the basic functions of management in the corporate world;
3. Conform with the ethical standards of the profession in the performance of their job assignments;
4. Apply critical thinking and information and communication technology skills in problem-solving and decision-making;
5. Demonstrate leadership qualities, civic-mindedness and responsible citizenship;
6. Contribute to the advancement of the country’s national development thrust, concerns and socio-economic plans; and
7. Participate in local and national development activities in response to the needs of the communities.