On March 23, 2024, the Junior Marketing Association-CLB Chapter participated in the annual Juan Big Idea Nationwide (JBI), alongside schools nationwide. Hosted by the Philippine Junior Marketing Association (PJMA), the event aimed to empower business students across the country. PJMA serves as the official youth affiliate of the Philippine Marketing Association (PMA), acting as a national alliance for local Junior Marketing Associations (JMAs), with over 300 schools and 50,000 active marketing students.
JBI, a key initiative of PJMA, seeks to connect and engage marketing students nationwide by providing quality academic-oriented initiatives. In previous years, PJMA's chapter events were segmented across different regions, but this year, the focus is on uniting diverse individuals from all parts of the Philippines to create one big idea, fostering collaboration and inter-regional cooperation
The Junior Marketing Association-CLB Chapter was recognized as a member school of PJMA for the year, receiving certification during the event. Led by Mr. Christian Rey L. Sumanga, Governor of the Junior Marketing Association of CLB, along with adviser Dr. Anabelle B. Perez and Batch 2023-2024 officers, the chapter continues to embody the spirit of collaboration and knowledge-sharing.
As PJMA continues its Juanderful journey, it underscores the beauty of collaboration and unified efforts among individuals across the nation. This event serves as a testament to the commitment of CLB's Department College of Business and Accountancy, particularly the BSBA major in Marketing Management program, to ignite knowledge and wisdom not only locally but also nationwide.
By: Christian Rey Sumanga, Piolo Landicho, Jessie Valentino, and Karl Adrian San Miguel
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